Launched in 2022, ICR Touch's new ticketing solution is now bringing professional ticketing to hospitality businesses across the UK.  From higher attendance rates, to increased sales, one of our clients tells us about his experience here.

1. Reducing mistakes leading to lost ticket sales.

Glen from The Raven told us that previously lost ticket sales occurred through human error such as writing down the wrong email address to send tickets to or, if the tickets were sent successfully, they could be lost by the customer.

The benefit of the Ticketing software is that customers have tickets which are easily accessible on their phone, and as tickets are issued at the till any errors in the recording of customer details are clarified immediately.

In addition, The Raven reported that there is a hugely decreased, if not, non existent chance of the overselling of events due to the automated, easy to track data on the back office which previously may have lead to disgruntled customers and over-estimated revenue from ticket sales..

2. Less hassle for the customer, which encourages ticket sales.

At the Raven, customers previously had to visit the venue to purchase and pick up tickets. They now can be ordered via the businesses social media which can send out tickets immediately via email. Purchasing tickets spontaneously from home or work has lead to increased ticket sales. Owner, Glen, believes it is this ticket buying ability that has encouraged a higher rate of ticket buying amongst his customers.

3. Measurable results.

In real terms for The Raven, Glen has noticed some impressive measurable results. Previous data told Glen that on average his events would typically have a 23% - 24% no-show rate, but now everyone has started to turn up with recent events showing 100% attendance rates. As of 20th October 2022, the venue had sold 400 tickets for the New Years Day Celebration which has been a much appreciated noticeably higher take-up.