Preparing for Easter: Reducing no-shows and last-minute cancellations

With Easter just around the corner, hospitality businesses are gearing up for one of the busiest times of the year. However, last-minute cancellations and no-shows remain a constant challenge, costing venues valuable revenue during peak periods. Research shows that while 10% of diners would rather pay a no-show fee than call to cancel, the majority oppose such charges, particularly when cancellations result from unforeseen circumstances.

As the cost-of-living crisis continues to put pressure on the industry, no-shows remain a significant issue, with up to 18% of customers either failing to attend or cancelling reservations at the last minute. For many pubs, bars, and restaurants, this loss of expected income can have serious consequences, leading some to consider closing their doors permanently.

To counteract this, businesses may need to explore alternative revenue streams, such as takeaway and delivery services, while strengthening their booking management strategies. A reliable and efficient reservation system can help minimise no-shows, but ensuring customers understand the financial impact of last-minute cancellations is equally important. Unfilled tables not only lead to lost revenue but also food waste and operational inefficiencies, issues that are especially damaging during high-demand periods like Easter.

One way to protect your business is by implementing a booking deposit system, which can encourage diners to honour their reservations or think twice before booking if they are unsure about attending.

With TouchReservation’s built-in deposit functionality, you can require either a per-person or per-booking deposit, helping safeguard against lost revenue caused by no-shows. This Easter, make sure your business is prepared, contact us today to learn how TouchReservation and the wider ecosystem can support your venue.